Zoot is a modern workspace solutions brand offering renovated office spaces at great prices. Their mission is to provide millennials with functional, stylish, and affordable office environments. The challenge was to design a logo that conveyed innovation, professionalism, and a subtle sense of wonder, while staying simple enough for applications like embroidery on uniforms.

The branding solution centered around a minimal yet clever typographic logo, where the letters “Z” and “T” integrate seamlessly to form a table-like structure—a direct nod to the workspace theme. The warm beige and deep brown color palette reflects comfort, reliability, and a natural aesthetic, resonating with the brand’s focus on practical yet inviting office spaces.