Tracta is a premium tractor brand redefining the image of modern agriculture. The goal was to create a bold and distinctive visual identity that reflects the brand’s commitment to form over function — tractors that are not only powerful but designed to turn heads in the field.

The design process focused on crafting a custom wordmark where the tractor silhouette seamlessly integrates with the letter “T,” creating an instantly recognizable mark. A refined color palette of rich green, harvest gold, and soft beige evokes a sense of quality, tradition, and eco-consciousness. The end result is more than a logo — it’s a statement of power, style, and confidence, perfectly suited for a brand built to be seen and driven to rule.