Steel is a brand focused on creating high school curriculums for mobile app development. The challenge was to design a modern, minimal wordmark that conveys strength, accessibility, and innovation while subtly referencing the world of coding. To achieve this, I integrated the iconic </> symbol within the typography, transforming the letter "T" into a clean coding reference without overpowering the overall design. The choice of a geometric, futuristic font reinforces the brand’s tech-forward mindset, while maintaining a friendly, approachable tone for its young male audience.

The color palette of deep navy and vibrant red creates a strong visual contrast, balancing professionalism with energy. Two versions were developed for flexibility across digital platforms — one with a dark background for a premium feel and one with a bright background for bold impact. The result is a versatile, instantly recognizable identity that communicates victory, technology, and approachability in a clean, minimal aesthetic.